News & Product Launches

Launching Soon

Bblonde Maximum Blonding Kit No. 1

For ultimate salon-quality blonde hair, use Bblonde Maximum Blonding Kit No.1. Formulated to work best on light brown to dark brown hair and will lift up to 9 shades lighter. This easy-to-use kit also has a conditioning shampoo to cleanse and condition, leaving hair vibrant, shiny and looking fabulous! Available for retailers and e-commerce.

Benefits & Features: Easy to use, non-drip formula, professional results, avocado oil for enhanced hydration and shine, mineral oil will nourish and replenish dry hair.

Product Launch

Jerome Russell Root Color Wand

Refresh your roots with precision using the Jerome Russell Root Color Wand. Featuring an innovative brush applicator in 6 colors, it provides controlled, mess-free application for even, seamless coverage. This lightweight, non-sticky formula instantly covers up to 100% of greys with a natural finish. Transfer-resistant, it won't stain your skin or clothes. Lasting up to two washes, it's perfect for quick fixes or in-between salon visits.

Product Launch

Apraise Vegan Kits for the Dutch Market

Introducing our new Apraise Vegan Kits - choose from our Starter Kit or Salon Starter Kit, fully equipped with everything you need to begin your Apraise journey in the Dutch market for professional use. Completely vegan and specially developed for professional users.

Relaunch

FABY Nail Polish - Back in the Netherlands

Discover the extensive FABY nail polish collection, specially developed for beauty specialists, nail stylists, and salons striving for perfection. FABY is known for its high-quality formulas that deliver long-lasting results without damaging the natural nail. Available in the professional channel and retail via e-commerce.