News & Product Launches

Product Launch

Smooth Appeal 300g Microwave Stripless Hot Wax Kit

Smooth Appeal 300g Microwave Stripless Hot Wax Kit delivers salon quality hair removal at home. This professional formula is enriched with calming geranium oil and is suitable for sensitive skin. The generous 300g jar allows multiple treatments on different body areas such as legs, arms, bikini and face. The wax melts easily in the microwave and spreads smoothly using the included wooden spatula. No strips are needed—simply peel away the wax for long lasting smooth results. It works effectively on coarse and fine hairs, gripping close to the root to reduce breakage and slow regrowth. Each kit contains a 300g wax jar, wooden spatula and clear instructions for easy, safe use.

Launching Soon

Bblonde Maximum Blonding Kit No. 1

For ultimate salon-quality blonde hair, use Bblonde Maximum Blonding Kit No.1. Formulated to work best on light brown to dark brown hair and will lift up to 9 shades lighter. This easy-to-use kit also has a conditioning shampoo to cleanse and condition, leaving hair vibrant, shiny and looking fabulous! Available for retailers and e-commerce.

Benefits & Features: Easy to use, non-drip formula, professional results, avocado oil for enhanced hydration and shine, mineral oil will nourish and replenish dry hair.

Product Launch

Jerome Russell Root Color Wand

Refresh your roots with precision using the Jerome Russell Root Color Wand. Featuring an innovative brush applicator in 6 colors, it provides controlled, mess-free application for even, seamless coverage. This lightweight, non-sticky formula instantly covers up to 100% of greys with a natural finish. Transfer-resistant, it won't stain your skin or clothes. Lasting up to two washes, it's perfect for quick fixes or in-between salon visits.

Product Launch

Apraise Vegan Kits for the Dutch Market

Introducing our new Apraise Vegan Kits - choose from our Starter Kit or Salon Starter Kit, fully equipped with everything you need to begin your Apraise journey in the Dutch market for professional use. Completely vegan and specially developed for professional users.

Relaunch

FABY Nail Polish - Back in the Netherlands

Discover the extensive FABY nail polish collection, specially developed for beauty specialists, nail stylists, and salons striving for perfection. FABY is known for its high-quality formulas that deliver long-lasting results without damaging the natural nail. Available in the professional channel and retail via e-commerce.